Why at the factory, why together
In Italy's industrial districts, manufacturers don't chase clients one fair at a time. They receive them together, at home, once a year, on routes everyone knows. A buyer sees ten factories in two days, compares, chooses. The manufacturer doesn't pay for a stand. He pays for good coffee and a clean hall.
Transylvania has plenty to show: beech and oak furniture plants, workshops making laminated timber windows, halls where entire house walls are prefabricated. What it never had was someone to bring the buyers, translate, and keep the thread alive after they leave.
“A buyer from Rotterdam doesn't read a datasheet. He looks at a hall and decides whether it's worth the trip. We make the trip.”
The whole weekend is filmed and photographed. Every factory leaves with its own material, published across the RDL.Network magazines in the buyers' languages. That way the project keeps working after the gates close.